From 2020 to 2024, Paula has been an integral part of the Huma team, seamlessly managing responsibilities across Product Marketing and Visual Design. This multifaceted role has been centred on fostering growth and maintaining brand consistency. Deep market research has played a key role in uncovering valuable insights that have guided strategic direction. In close collaboration with the brand, efforts have been dedicated to ensuring that messaging and visual identity remain cohesive across all marketing platforms.