Flower

PROJECT

Brand identity

INDUSTRY

Flower Services

LETTER

Feeling uninspired by the conventional floral services in Oslo, Paula took matters into her own hands and crafted a unique brief. Unlike the typical dark and serious aesthetics, the goal was to infuse excitement and playfulness into the creation.

WHY?

Paula believes that brands should serve as sources of inspiration and evoke deep emotional connections. It’s not just about the product; it’s about how a brand resonates and enriches daily experiences.

RESULT

The result is Blomst, a refreshing alternative that exudes vibrancy, lightness, and joy. With its bright colors, expressive photography, and organic growth through floral elements, Blomst connects authentically with buyers, offering an experience that truly resonates.