Founder & Creative Director 

Paula Ironside

With a decade of experience in visual and product design, marketing, and UI, Paula has established herself as a dynamic force in the design field. As the founder of Hunter & Florence, she collaborates with business leaders to shape brand identities, craft powerful narratives, and create high-impact visual content. Her expertise spans graphic design, branding, product design, social media, and marketing campaigns, all driven by a bold storytelling approach that delivers results.

Photographer and content producer

Esther Johnsrud

With eight years of experience in photography, Estera specializes in brand photography, lifestyle imagery, and visual storytelling that captures a brand’s essence. Whether through portraiture, commercial shoots, or campaign photography, she ensures that every frame tells a compelling story. Her keen eye for detail and passion for authentic visuals help brands connect with their audience on a deeper level.